Jen and I have had a great working relationship over the last few years and it’s been an amazing journey working together to help clients achieve their dreams through Social Media Marketing.
My goal of these interviews is to share the thoughts and experiences of my clients and peers in hopes that it’ll inspire you to start, to continue or to pick up where you left off with wherever you are in your business journey. While the big rollercoaster ride of 2020 is over, the tremors of 2021 still remain while we’re still in the midst of this pandemic. But when I look back, despite all that is still happening, I’ve seen people grow and pick themselves up. I’ve seen people pivot and adapt which has been incredibly inspiring!
Jen has helped me immensely with my Social Media Strategy. After just a couple phone calls, we were able to get clear on what my goals were and she offered a clear and simple guideline that I can follow which has given me peace of mind when it comes to my content planning. Jen runs her business while juggling wife and mom life and she does it well!
Without further ado, Jennifer Kolbuc of Mountain Top Consulting.
JAMIE POH | VANCOUVER PERSONAL BRAND PHOTOGRAPHER
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What is your business?
I’m the founder of Mountain Top Consulting. I help small and medium size businesses navigate the ever changing landscape of social media.
Many solopreneurs like myself, are managing all the aspects of running their business, and this includes social media and marketing.
I know that time in the day is limited, so I aim to help businesses maximize the time they have for social media to see results to grow their business. I offer 1:1 consulting, group coaching, and digital online courses.
How long have you been in business?
I’ve spent over a decade working in social media, and I started working on the side of my full time job about 4 years ago.
In 2019 I was on maternity leave with my second child and that is when I decided to really commit to the business full time.
In October of 2020 I decided to leave my corporate job and commit to the business full time and I couldn’t be happier with my decision!
What was the start of 2020 like for you and your business?
For myself I was really in building mode for my business. Things were underway and I was doing a lot of in person teaching. At that time, focusing on more in person workshops and bootcamps was what I was focusing on.
What happened for you when March came and the pandemic hit? How did you handle it? Did you pivot? Did you hold your ground? Did you make any changes?
I was fortunate that many businesses now needed to scramble to promote themselves even more online than before.
I did have several clients that put things on pause when it first happened as we all scrambled to try and figure out what this was going to mean.
One aspect that changed for me however was that I lost access to childcare for my toddler. This gave me a really good opportunity however to re-evaluate what I was going to focus on in my business as I know had to be very strategic with the time I had available.
Prior to the pandemic I was offering several different services including full social media management. After the pandemic hit, I really narrowed in and focused on offering strategy and coaching.
It made me realize that while there are lots of clients who wanted to pay me to manage their social media channels day-to-day, it wasn’t what I wanted to do. Luckily, I work very closely with several agencies and other solopreurs that I can refer that type of work out to.
Did you notice any change for you emotionally and the confidence in your business being ok by the end of 2020?
I think more than anything the pandemic showed me that we need to be resilient. So many different industries were affected in ways we could not have predicted.
I knew more than ever that being able to support other small business owners through social media coaching was what I wanted to be doing, to help navigate through this crisis.
What’s one tip you can share with fellow business owners who may have gone through the same thing or people considering starting businesses in the gig industry?
Give yourself lots of time and grace! You are not going to get it right straight out of the gate and that’s ok!
If you can start small on the side of another job to test out a few things it’s the safest way to start. Once you are ready to dive in, listen to your gut and watch for signs from the universe pointing you in the right direction!