Lightwork Media // Brand Session

3 years ago I attended a business mastery conference. I sat beside Cassidy and little did I know that fast forward to today, we would be working together. Since I met her she’s published a book and started her own graphic design business!

We talked through ideas for her brand session and wanted to show the balance between the male and female side of the elements that represented her work.

Cassidy rocked her session and in some of my favourite portraits of her, I just couldn’t seem to put a word to describe the feelings that I felt when looking at them. I told her that in her photos she “just was” or “just us”. She was “just being” and it was a very natural feeling. Essentially I think what I meant to say was, she’s awesome the way she is.

You can find Cassidy at


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