Seven25 // Branding Session

Personal branding sessions aren’t one size fits all and each is tailored to you, your business and what you want to communicate.

This boils down to visual aesthetics as well. For Isabelle of Seven25, this meant matching her street photography style. I love the gritty and rawness that this genre of photography brings.

Isabelle of Seven25 wanted some photos to communicate her podcast launch. Being a photographer as well with a passion for street photography, this was something that was important for the look and feel of the final gallery.

Rather than sitting in a space for some portraits, we took to the streets and captured what a typical day for Isabelle would be. From street shooting on Commercial Drive to coffee at Prado Cafe, a short walk around Trout Lake and then back to her home to capture her podcast set up, this made for more of a documentary-style session.

For this edit, we went with a gritty black and white similar to her street work.


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